Too little or too much? Actionable Advice in an Early-Childhood Text Messaging Experiment

(Cortes, Fricke, Loeb & Song, 2018)

This study investigates whether actionable advice alone drives the results of text-message based parenting programs and whether additional texts of actionable advice improve program effectiveness. The findings provide evidence that text messaging programs can supply too little or too much information. A single text per week is not as effective at improving parenting practices as a set of three texts that also include information and encouragement, but a set of five texts with additional actionable advice is also not as effective as the three-text approach.

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